In a rough economy it is imperative that a small business owner generates enough business to prosper yet do so in such a way that it does not break the bank account. The great news is that there are creative ways to market your small business that will generate sales as well as keep you in the black financially. 1. If you are selling product on the internet do not overlook the value of email marketing. Email is a very effective tool that allows you to reach people worldwide at little or no cost. In the email or newsletter you…

No-one likes cold calling. Indeed, quite a few sales commentators believe that cold calling should never happen. I subscribe to the theory that once your business is established, if your marketing plan is well coordinated and consistent, then indeed you shouldn't have to rely on cold calling. However, there are some circumstances where "cold calling" can yield be beneficial if its handled correctly. The trick is to maximise your chances by "warming-up" your prospective clients before you even touch the telephone. Telephone Last. At the very least send your prospective clients something in the mail - a letter or postcard…