No-one likes cold calling. Indeed, quite a few sales commentators believe that cold calling should never happen. I subscribe to the theory that once your business is established, if your marketing plan is well coordinated and consistent, then indeed you shouldn't have to rely on cold calling. However, there are some circumstances where "cold calling" can yield be beneficial if its handled correctly. The trick is to maximise your chances by "warming-up" your prospective clients before you even touch the telephone. Telephone Last. At the very least send your prospective clients something in the mail - a letter or postcard…